This work has been done with the purpose of determining the influence of neuromarketing in the levels of consumer purchase of the Paseo Shopping Ambato Mall, neuromarketing has applied neuroscience techniques focused on marketing in order to study different brain areas that are activated in the consumer when choosing a product as well as it is based on the consumer, since its objective is the identification of the impact generated by a product or brand, the understanding of the consumer when (...) making a purchase or acquisition and the identification and satisfaction of customer needs, along with the characteristics measured by neuromarketing, which are attention, emotion and memory. The objective of the research is focused on analyzing the influence of neuromarketing in the purchase process, relating the importance that requires broadening knowledge in the understanding of the levels and stimuli that are emitted by the brands of the different products that are offered in a shopping center. The present investigation determines the neuromarketing actions to better understand the expressions and non-verbal reactions that consumers develop, associated with the advertising practices that are used in the Paseo Shopping Ambato Shopping Center; where commercial sales transactions become the result of the emotions shown by consumers towards a certain product or service. The analysis is obtained by applying a conceptual investigation on the fundamentals of neuromarketing in the purchase decision process and its influence towards a specific decision. Neuromarketing has positively influenced the purchase of a certain product by the consumer. (shrink)

ABSTRACTEmotion regulation substantially develops during the childhood years. This growth includes an increasing awareness that certain ER strategies are more appropriate in some contexts than...

Companies that have joined the United Nations Global Compact are required to submit a Communication on Progress, which is an environmental, social, and governance report, to the UNGC every year. If they fail to do so, they are marked and listed as non-communicating on the UNGC website. Using the event study methodology, this study shows that a company that fails to report to the UNGC is penalized in the financial markets with an average cumulative abnormal return of −1.6% over a (...) period of 5 trading days around the event. Although a major critique against the UNGC is that the initiative’s voluntary nature and its lack of external monitoring and sanction mechanisms render it ineffective in terms of the business participants’ implementation of the UNGC principles into their operations, this result suggests that investors may be able to pressure UNGC business participants to increase their compliance with the UNGC requirements and to “walk the talk.”. (shrink)

This paper critically examines the debate between William of Ockham and his contemporary Peter Auriol on how to account for the intension and remission of forms. Peter Auriol denies that an added degree of a quality such as the theological virtue of charity could be anything other than something which is neither a universal nor an individual and which cannot be grasped by intuition, but must be posited in order to account for the possibility that an accidental form can vary (...) in intensity. Ockham aims at proving that Auriol’s account is inconsistent. In my opinion, Ockham does not succeed, nor does he succeed in defending a consistent account of the metaphysics underlying the intension and remission of forms. Indeed, he conceives of the degree of a quality as a part of the intensified quality which, while being an individual that is really distinct from the quality and can be picked out, forms a unity with it in such a way that the union of the degree and the quality is itself an individual. Ockham fails to distinguish the notion of maximal resemblance holding between a quality’s degree and the quality from the notion of maximal resemblance which holds between individuals of the same species. In the end, he is led to give up the idea that a degree is an individual that can be picked out in order to protect the core thesis of his nominalism about universals. (shrink)

To what extent does perceptual language reflect universals of experience and cognition, and to what extent is it shaped by particular cultural preoccupations? This paper investigates the universality~relativity of perceptual language by examining the use of basic perception terms in spontaneous conversation across 13 diverse languages and cultures. We analyze the frequency of perception words to test two universalist hypotheses: that sight is always a dominant sense, and that the relative ranking of the senses will be the same across different (...) cultures. We find that references to sight outstrip references to the other senses, suggesting a pan-human preoccupation with visual phenomena. However, the relative frequency of the other senses was found to vary cross-linguistically. Cultural relativity was conspicuous as exemplified by the high ranking of smell in Semai, an Aslian language. Together these results suggest a place for both universal constraints and cultural shaping of the language of perception. (shrink)

As opposed to Descartes, and in accordance with authors such as Nietzsche, Darwin or Chomsky, Pinker sustains that language is just another instinct of human nature. But he differs himself from Chomsky by affirming that language is also the result of the mechanism of natural selection. Recent discoveries seem to strengthen Pinker’s thesis, in as far as it has been possible to establish a link between the FOXP2 gene and language. Philosophy should take good note of these results, as they (...) fully affect the status of lógos: from now on, it is possible, without needing to resort to any type of transcendence, to consider language as constitutive of human singularity regarding other species and, at the same times, as just another avatar in the evolution of the natural world. (shrink)

English summary: This book attests that a study on the history of philosophy has its place in contemporary debates. This book attempts to reconstruct William of Ockham's position on the nature and function of real definitions in order to show that nominalism does not oblige a particular position on essences. French description: Guillaume d'Ockham, defenseur bien connu du nominalisme, a manifeste un interet soutenu pour les definitions reelles. Cet ouvrage s'efforce de reconstruire sa position sur la nature et la fonction (...) des definitions reelles. Un examen de ce qu'est une definition reelle appelle une etude de ce qu'est une essence et de la nature du lien a poser entre l'essentiel et le necessaire. Cet ouvrage a pour objectif de montrer que le nominalisme ne contraint pas a une position determinee sur les essences. Saul Kripke nous dit que l'essentiel se reduit au necessaire. Kit Fine, par contre, affirme qu'il faut revenir a Aristote et soutenir que l'essentiel est irreductible au necessaire. Notre examen atteste qu'une etude en histoire de la philosophie a toute sa place dans les debats contemporains. L'essentialisme de Guillaume d'Ockham incite a rendre a Aristote ce qui lui revient et a faire preuve de circonspection. En definitive, les deux positions en presence ne sont peut-etre pas incompatibles. (shrink)

There is no denying the Central Dogma’s impact on the biological sciences. Since the Dogma’s formulation by Francis Crick in 1958, however, many have debated the Dogma’s empirical adequacy. My aim is to move beyond these discussions, and instead consider the Central Dogma’s significance to contemporary biological practice. To do this, I consider four distinct approaches for determining the non-descriptive methodological significance of a scientific principle. I argue that these approaches fail to vindicate the Central Dogma, and that, under many (...) of these approaches, the Dogma amounts to a triviality. (shrink)

Jane Austen normally avoids discussing appearance throughout her works. Persuasion constitutes the exception to the rule, as the story focuses on the premature aging experienced by her protagonist, Anne Elliot, seemingly due to disappointed love. Much has been written about Anne’s “loss of bloom,” but never from the perspective of psychoneuroimmunology, the field that researches the interrelation between psychological processes and the nervous and immune systems. In this paper, we adopt a perspective of psychoneuroimmunology to argue that Austen established a (...) connection between psychological distress, specifically lovesickness, and the development of early senescence signs, and vice versa, since the recovery of love is associated with happiness and physical glow. From a gender perspective, we discuss how Austen brightly reflected these interrelationships through the story of Anne, when the latest psychoneuroimmunological research has actually shown that women age earlier than men as a consequence of psychological turmoil. (shrink)

The article investigates the different conceptions of stability found in qualitative studies on the solutions of differential equations. We start from the definitions proposed by Poincaré and criticized by Birkhoff for not being fully qualitative, and show that the clarification of the criterion for stating that a property is qualitative comes precisely with Birkhoff. In addition, we note that the stability conceptions of Lyapunov and Levi-Civita are also important in this transition from the appearance of the first qualitative tools in (...) the study of differential equations to the definition of stability in use in dynamical systems theory. The history of stability can help to explain the meaning of the word “qualitative” in this context. (shrink)

Apart from references to perception, words such asseeandlistenhave shared, non-literal meanings across diverse languages. Such cross-linguistic meanings have not been systematically investigated as they appear in their natural home — informal spoken interaction. We present a qualitative examination of the semantic associations of perception verbs based on recorded everyday conversation in thirteen diverse languages. Across these diverse communities, spontaneous interaction provides evidence for two commonly-discussed extensions of perception verbs — perception~cognition, hearing~linguistic communication — as well as illustrating other meanings and (...) functions (e.g., the use of perception verbs as discourse markers) that have been less appreciated heretofore. The range of usage that is readily observable in informal conversation makes it clear that this type of data must take center stage for the empirically grounded study of semantics. Moreover, these data suggest that commonalities in polysemous meanings may rely not only on universal cognition, but also on the universal exigencies of social interaction. (shrink)

This article examines scientific transnationalism as an art of engagement with, and avoidance of, the threats and promises of what was foreign to the nation. Portuguese racial anthropologists experienced a tension between remaining imperial-nationalistic in character, and internationalist in their activities simultaneously. They struggled to exclude foreigners from colonial field sites; they aimed at nativist authority based on total control of colonial data. Yet, they eagerly sought connections with foreign experts to capitalize provincial scientific authority within Portugal’s colonies. The essay (...) conceptualizes this mode of transnationalism as also a kind of isolationism, an inward oriented form of engaging with foreign sciences and scientists as ambivalently powerful and threatening strangers. (shrink)

In this study we examined whether parents’ perceptions of students’ anxiety as well as perceived support from both teachers and classmates were predictive of changes in students’ academic motivation during the first wave of COVID-19. To this end, we used a retrospective pretest-posttest design together with a latent change score model to analyze our data. From April to May of 2020, 394 Portuguese parents of students in grades 1–9 participated in this study. Our results showed that students’ anxiety and teachers’ (...) social support, as perceived by parents, were highly significant predictors of academic motivation changes. Specifically, we found a negative effect of anxiety and a positive effect of teachers’ social support on students’ academic motivation. Our results did not show, however, a significant predictive role of classmates’ social support. This study provides an important contribution to further understand the intrapersonal and interpersonal factors that are associated with the decline of students’ academic motivation during the COVID-19 pandemic. The pivotal role of teachers in sustaining students’ academic motivation and other relevant educational implications for the ongoing pandemic are discussed. (shrink)

La noción de teología natural es clave dentro de la obra de Agustín que, en tanto romano formado a partir de las coordenadas del canon clásico, construye dentro de su obra los dispositivos necesarios para dar entrada legítima, aunque parcial, a elementos grecorromanos que habrán de orientar su propia argumentación en el territorio de las letras cristianas. El octavo libro de su tratado _La ciudad de Dios_ nos permite observar la extracción de aquella noción de su ámbito de procedencia, especialmente (...) los textos de Varrón y Cicerón, que tienen a su vez sus antecedentes en la tradición filosófica académica y estoica, su adaptación al horizonte de significado bíblico-cristiano y su uso interesado dentro de este. La operación llevada a cabo por Agustín nos deja entrever su conocimiento y capacidad de manipulación de la tradición letrada romano-republicana, además de ciertas concepciones procedentes de la vulgata doxográfica vigentes en su contexto, tales como las de “escuelas” y “sucesiones” filosóficas. Nos interesa enfocar, sobre todo, los juegos de amalgamas y corrimientos semánticos que ensaya Agustín sobre el perfil de Sócrates, con unos fines muy puntuales, y que nos llevan a observar, asimismo, la circulación de ideas en el espacio romano del norte de África, para el cual disponemos de algunos antecedentes de interés, como los textos de la apologética en lengua latina de Tertuliano y Minucio Félix, entre los siglos II y III. (shrink)

The Central Dogma of molecular biology, which holds that DNA makes protein and not the other way around, is as influential as it is controversial. Some believe the Dogma has outlived its usefulness, either because it fails to fully capture the ins-and-outs of protein synthesis (Griffiths and Stotz, 2013; Stotz, 2006), because it turns on a confused notion of information (Sarkar, 2004), or because it problematically assumes the unidirectional flow of information from DNA to protein (Gottlieb, 2001). This paper evaluates (...) an underexplored defense of the Dogma, which relies on the assumption that the Dogma and the Inheritance of Acquired Traits, a principle which dates as far back as Jean Baptiste-Lamarck, are incompatible principles (Smith, 1993; Judson, 1979; Dawkins, 1970; Cobb, 2017; Wilkins, 2002; Graur, 2018). By appealing to empirical evidence in molecular science, I argue that this apparent incompatibility is indeed merely apparent. I conclude by briefly demonstrating how these considerations bear on the topic of conceptual pluralism in the philosophy of science (Stencel and Proszewska, 2018; Lu and Bourrat, 2018). (shrink)

Los documentos del Concilio Vaticano II tienen profundas consecuencias sociales para la misión evangelizadora de la Iglesia. En el posconcilio, la revista Vida Nueva, especializada en la información social y religiosa, acoge el mensaje conciliar e intenta aplicarlo a las circunstancias de la Iglesia y sociedad de aquel momento. Este estudio analiza los contenidos de los editoriales publicados por Vida Nueva de 1968 a 1975. Los resultados muestran la repercusión del Concilio en el enfoque editorial de una revista que, comprometida (...) con el orden temporal, analiza la actualidad política; fomenta el ejercicio de las libertades; defiende los derechos humanos; presta una atención preferencial a las personas más vulnerables; promueve la libertad y veracidad informativa; apuesta por una actividad económica puesta al servicio de los ciudadanos; aborda temas relativos a la moral de la persona discutidos en el seno de la Iglesia; mantiene una postura dialogante con la cultura, la ciencia y la tecnología; y propone cambios en los derechos, metodología y contenidos del sector educativo. (shrink)

Dynamic Theodicy (DT) is a broad concept we bring up to designate some modern Philosophical Theology attempts to reconcile the necessary and perfect existence of God with the contingent characteristics of human life. In this paper we analyze such approaches and discuss how they have become incomprehensible because the metaphysical assumptions implicit in these explanations have lost their intrinsic relation to the natural human desire for salvation. In the first part we show Charles Hartshorne's DT-model, arising from the modal logic (...) of perfection, and the modern rational problems of this position in making infinite-necessary Being (God) and finite-contingent being (human) compatible. We note that at the heart of the contradictions in this DT account is a dialectical mode of thinking that makes it difficult to find a correct solution to this dichotomy, and to assume a human desire that could be considered related to lifelong goals. In the second part, supported by the proposal of Hans Urs von Balthasar's DT, we develop the concepts of bodily vulnerability, corporeal intentionality, and natural desire for salvation, which come from an Aristotelian-Thomistic thought. This theory is established in order to build an argument, following Alasdair MacIntyre’s ethical framework, on how to make possible the recovery of a metaphysical and anthropological desire that transcends natural aging and goes beyond death. We conclude that both human dependence and the virtues that arise naturally when human beings decide to seek the good of their transcendent condition, make it possible to recover the natural desire for salvation through divine and human love. (shrink)

El artículo busca revelar como resultado el papel de la comunicación de la innovación social en el comportamiento del usuario, si este modifica su intención de consumir un producto o servicio, cuando conoce que la empresa que oferta el bien o servicio tiene una práctica de innovación social implementada. Para responder al objetivo se formularon dos hipótesis que fueron testeadas mediante la aplicación de una encuesta basada en una muestra de conveniencia, que recolectó 300 respuestas en toda América Latina. Los (...) resultados obtenidos permiten suponer que el consumidor en Latinoamérica, en general, no solo quiere tener más información disponible y accesible (tanto en términos de accesibilidad de medios como de lenguaje), sino que quiere involucrarse, ser escuchado y poder intervenir en la comunidad; ya sea por iniciativa propia o alentado por las marcas y empresas en general. (shrink)

En este artículo presentaremos primero dos discusiones muy puntuales que confrontan a Badiou con Nancy y Lacan en torno al vacío y al infinito. Mostraremos después cómo pensamos que se articula el concepto, tanto en filosofía como en psicoanálisis, a la luz de dichas complejidades y de las imbricadas relaciones entre los diversos dispositivos de pensamiento que ellas implican. In this article we present first two arguments about the void and the infinity, confronting Badiou both with Nancy and Lacan. We (...) propose then an explanation of how the concept is articulated, both in philosophy and in psychoanalysis, in the light of such complexities and imbricated relationships among the diverse thinking dispostives that they imply. (shrink)

Tal vez una de las razones por las cuales la tendencia del ser humano a plantearse preguntas que exceden sus posibilidades resulta tan problemática es que nos es imposible negarla o ignorarla. Hacerse preguntas metafísicas pareciera ser un rasgo característicamente humano, e indisociable de su propio cuerpo. Nietzsche muestra que los presupuestos metodológicos del proceder metafísico surgen de tensiones y exigencias fisiológicas, pues la propia relación del cuerpo humano con su entorno conlleva precisamente a la necesidad de ciertas formas de (...) comprensión del mundo. Blumenberg se apoya en esta idea en la medida en que la ausencia de medios biológicos para defenderse de los peligros de la realidad obligan al ser humano a hacer uso de su intelecto y creatividad. Esto conlleva a una forma de relación indirecta y mediada, es decir, metafórica, con el mundo. El objetivo de este artículo es mostrar cómo la perspectiva blumenbergiana complementa e integra las críticas nietzscheanas a la metafísica, de manera que es posible concebir la inclinación natural del hombre a las preguntas metafísicas como su rasgo antropológico característico de su fisiología. (shrink)

En el presente trabajo se analizan tres piezas de Rodolfo Usigli bajo la perspectiva del chantaje que impulsa la confrontación de dos fuerzas axiológicas que son la verdad y la mentira; sin embargo, no se trata sólo de dos antagonismos que determinan la temática de su teatro, sino además son dos términos cuya confrontación construye la estructura de la mayor parte de sus dramas. Esta confrontación entre verdad y mentira Rodolfo Usigli la maneja desde distintas aristas, como es la desinformación, (...) la obediencia a la autoridad y la gubernamentalidad. (shrink)

In this paper, I intend to present the way in which contingency and causal determinism relate in some major late-medieval views on the metaphysics of causation. I will focus on Thomas Aquinas, John Duns Scotus, William of Ockham, and John Buridan. First, I will show that Scotus’s new insights into the metaphysics of modalities had important consequences for the way contingency was related to causality: Ockham and Buridan do not consider contingency as a by-product of the necessary emanation of God (...) any more but as a distinctive property of God as the first cause and, therefore, of the created world as a whole. Second, I will show that the growing interest from Scotus onward in explaining and justifying inductive reasoning led to an extensive analysis of the nature and function of the principle of the uniformity of nature. Third, I will explain why the progressive psychologization of final causes led to the exclusion of final explanations from physics. The consequence of this process is the development a new way of conceiving chance and hazard, and the separation between free and natural agents. We can speak here of a tendentially mechanistic picture of the world. (shrink)

Tanto la preservación del patrimonio arquitectónico como la accesibilidad física, sensorial e intelectual y comunicacional son reconocidos como derechos humanos. Cuando una persona o grupo encuentra condicionada su posibilidad de acceder, usar y disfrutar determinados espacios, sus derechos se encuentran vulnerados. Esto perjudica, principalmente, a personas con discapacidad, personas mayores, personas gestantes, niñas o niños, y tiene un impacto en la vida de todas y todos porque nadie está exento de necesitar condiciones de accesibilidad en algún momento de la vida. (...) Sin embargo, garantizarla en edificios protegidos no es tan sencillo como en una construcción nueva, y la legislación cumple un rol importante que es necesario analizar. En el caso de Argentina, y particularmente de la ciudad de Mar del Plata, se detectan grandes vacíos legales y una notable falta de articulación entre las temáticas, lo que impacta en la realidad material de sus construcciones protegidas. El objetivo de esta investigación es revisar y aportar a ese marco legal desde el enfoque de derechos para convertirlo en una herramienta acorde a los paradigmas actuales, con perspectiva de discapacidad y perspectiva de géneros. Empleando una metodología principalmente cualitativa, recopilando y estudiando de manera crítica una selección de normas que abordan el binomio accesibilidad y patrimonio a escala internacional, nacional y local, se busca contribuir a proteger los valores de los bienes y democratizar su acceso al mismo tiempo. (shrink)

Early in animal development, gradients of secreted morphogenic molecules, such as Sonic hedgehog (Shh), Wnt and TGFβ/Bmp family members, regulate cell proliferation and determine the fate and phenotype of the target cells by activating well‐characterized signalling pathways, which ultimately control gene transcription. Shh, Wnt and TGFβ/Bmp signalling also play an important and evolutionary conserved role in neural circuit assembly. They regulate neuronal polarization, axon and dendrite development and synaptogenesis, processes that require rapid and local changes in cytoskeletal organization and plasma (...) membrane components. A key question then is whether morphogen signalling at the growth cone uses similar mechanisms and intracellular pathway components to those described for morphogen‐mediated cell specification. This review discusses recent advances towards the understanding of this problem, showing how Shh, Wnt and TGFβ/Bmp have adapted their ‘classical’ signalling pathways or adopted alternative and novel molecular mechanisms to influence different aspects of neuronal circuit formation. (shrink)

El De dogmatibus ecclesiasticis de Genadio de Marsella se encuentra próximo a la tradición de los símbolos, compilaciones doctrinarias de consulta ágil, por su estructura interna y contenidos. El examen del tratado genadiano contribuye a delimitar su contexto de composición, así como las preferencias dogmáticas de su autor. The De dogmatibus ecclesiasticis of Gennadius of Massilia is close to the tradition of symbols, easy to read doctrinal compilations, because of its structure and contents. The exam of Gennadius’ book contributes to (...) define its composition context and its author’s dogmatic choices. (shrink)

La figura de la mujer de Lot aparece con frecuencia en la predicación de los grandes representantes de la espiritualidad latina de los siglos IV y V, con el propósito de evocar la importancia que tiene la firmeza de los votos para un cristiano comprometido con su fe. Esta figura, además, cuenta con una larga y variada tradición exegética, que será importante tener presente para valorar los aportes de nuestro período específico de interés.